Further to my other posts on changing URL, and rebranding, I thought I’d share some resources I found helpful and steps I took before I took the plunge, and after the change.
In the above two posts, you can read about why I wanted to rebrand (debrand) but changing your URL isn’t something you can do on a whim. If you want to retain your traffic and referrals and of course your readers and audience.
I did a lot of research before I started with the move. So, because I’m big on lifting the veil here you go;
- How to smoothly change your domain without losing followers
- 10 Crucial Things To Do When Changing Your Domain Name
- The Logistics Of A Blog Re-Brand
Other steps I took for changing my domain/URL
I signed up to Tailwind (a Pinterest scheduler) for a few months after the changeover and pinned all my “viral” content again, but obviously pinning from its new URL, along with adding better descriptions.
Make sure BEFORE the change, to look at Google Analytics and Pinterest stats for your most popular posts. Make a note of these and focus on getting them out there again, after the change.
Set up a redirect, and keep your old URL so the redirect always works.
Ask blogger pals to change any links they have posted to your old site to the new version of the same post. Also inform any “big” sites, like brands you’re on good terms with to change their links too.
I went into Pinterest too and manually changed the URL of some of my own pins to the new URL, they could now be found.
My traffic comes from Google search and Pinterest so I focused on these. It might be that you need a different approach, but hopefully, this is helpful.
Happy to answer questions in the comments.